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mass market
This term describes a strategy of high-volume production and distribution aimed at the widest possible audience. It carries a connotation of accessibility and affordability, often implying a trade-off where specialized quality or exclusivity is sacrificed for broad appeal and lower cost.
In a business context, it stands in direct opposition to niche marketing. While a niche product targets a specific, small group with precise needs, a mass market product is designed to be generic enough to satisfy the average consumer across various demographics.
Meanings
The large segment of the population that consumes a particular product or service.
The new smartphone is specifically targeted at the mass market.